One of the most frequent questions I have always been asked is What is Art for you?
Personally for me Art is Carl Jung’s “Nothing worse could happen to one than to be completely understood”. I find it sad when you look at the artwork on a wall and it tells you everything…It shouldn’t... When I first launched my blog 6 years ago, I defined art as a phenomenon that shows us the way to this secret subliminal world of irrationality, with no boarders or landmarks, a place only of beauty... it was the last time when I tried to define art…

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I can say without any doubt that each one of us, whether in our youth or later in life, creates a secret world, a place only of beauty. Studying and collecting art from almost forever, I have developed a desire for it. It’s my parents who got me involved in art in the first place. My mother has always been a passionate art collector, so I was literally raised surrounded by beautiful objects. Each member of the family has this constant desire to support a talent, 10 years ago my brother founded Buta Art Center, supporting and promoting azeri art worldwide, together with our dad sponsoring many exhibitions, festivals, plays and books.

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Born in Baku, raised in Moscow, I received my Bachelor’s degree in Economics from the Moscow Plekhanov Academy of Economics. I then moved to London to study History of Art and Global Art Market at Sotheby’s Institute of Art, where I continued doing my Masters Degree in Fine and Decorative Art. At the moment I am doing my second MA course in Culture, Curation and Criticism at UAL: Central Saint Martin’s.

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My career path started in Sotheby’s Auction house, when I co-curated an exhibition called “Unseen Salakhov” dedicated to the art of a great Soviet artist Tair Salakhov (a part of the Buta Art Festival 2009/2010), later I joined the auction house seeking out new experiences and continued working along various galleries, such as Alon Zakaim Fine Art and Opera Gallery. Working within this commercial environment, I have decided to step away and go back to curating. I have been asked to curate the visual part of the II edition of Buta Festival in London, 2014-15, which was a grandiose event and put the art of Azerbaijan on the map.

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Today, alongside my studies, I continue collecting, consulting and writing art reviews for various art publications, as well as running my dearest Walking In Art Rhythm.

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Farah Piriyeva